SnobCore Design Process
Brainstorming & Concept Development
Gather key information about the business—its mission, values, products/services, and the demographic it serves. Conduct a competitive analysis to see what others in the industry are doing, and identify unique selling points. Sketch rough ideas, experiment with different styles, fonts, and symbols that reflect the essence of the brand.
Color Palette & Typography
Select colors that resonate with the business’s industry and target market. For example, blue may convey trust and professionalism for a corporate client, while green could be ideal for an eco-friendly brand. Similarly, choose typography that’s legible and complements the logo design—consider whether the brand needs a modern, classic, bold, or minimalistic feel. We will test the logo in black and white first, then experiment with color combinations to refine the visual appeal.
Final Product & Refinement
Our team will refine the selected concept, ensuring it works in various formats (print, digital, etc.). Test the logo in different sizes to make sure it’s legible and scalable. Deliver the final logo in multiple file types and ensure it works in both color and black & white formats. Provide the client with guidelines for logo usage, including clear space requirements, color codes, and font details.
Resources
Design Tools:
Figma Plugins & Tools:
Figma Design Systems: New plugins have been released for better management of design systems, including automated color harmonization and typography scaling.
Figmotion: A plugin for adding animations directly inside Figma.
Canva Pro Enhancements:
Canva continues to innovate with AI-driven templates, interactive design elements, and integrated branding tools, ideal for small businesses and content creators.
LottieFiles:
For creating lightweight animated assets in a variety of formats. New features include AI-based animations and easier export options.
Runway ML:
A creative suite powered by AI for video editing, design, and even generative art, aimed at streamlining creative workflows for agencies and freelancers.
Sketch:
New features include improved collaboration tools, enhanced vector editing, and performance optimization for larger teams and agencies.
Sustainable Industry Resources:
EcoCart:
A tool that helps online stores integrate carbon offsetting options. It's easy for businesses to become more sustainable without a significant overhaul of their processes.
Sustainable Web Design Frameworks:
New open-source tools for building more energy-efficient websites, such as eco-friendly web templates that optimize code for lower energy consumption.
GreenBlue’s Design Tools:
A nonprofit offering resources for product designers to create environmentally responsible products, including lifecycle analysis software and circular design templates.
Circular Design Toolkit by IDEO:
A comprehensive toolkit to guide designers through creating products that contribute to the circular economy.
Small Business Tools & Resources:
Notion Templates for Small Businesses:
New customizable business templates in Notion for project management, finance tracking, and content planning for small businesses.
Square Online:
Square has introduced new tools that allow small businesses to design their online storefront with minimal effort, complete with AI-powered analytics.
Honeybook:
A platform for managing client relationships, invoicing, and contracts, now upgraded with automated workflows, time tracking, and proposal templates.
QuickBooks Live Bookkeeping:
Allow small business owners to manage their finances with real-time bookkeeping advice.
Agency Industry Tools:
Monday.com for Agencies:
A new suite of templates and features focused on creative agencies, with advanced project tracking, workflow automation, and team collaboration features.
Miro:
Miro has introduced more integrations with design tools (e.g., Figma) and better collaboration features, making it an essential tool for agency teams and client work.
Supernova:
A new design system management tool that integrates with both Figma and Sketch to create cohesive systems for large-scale projects.
Webflow:
More advanced interactions, animations, and integrations with eCommerce platforms, aimed at empowering agencies to build more interactive, customized websites.
Typography Resources:
Variable Fonts:
New tools for incorporating variable fonts into websites and digital content. Platforms like FontShare are increasing the availability of free variable fonts.
Typewolf’s 2024 Collection:
An updated collection of modern web fonts, including unique, creative typefaces designed for use on the latest digital platforms.
A website that uses machine learning to pair fonts together. It's been updated to offer more robust font options and automatic pairing based on user style preferences.
Books and Resources for the Creative:
“Creative Confidence” by Tom Kelley & David Kelley (Updated Edition):
A great resource for creative professionals who want to cultivate their innovation mindset and think beyond traditional design limits.
“Designing for Sustainability” by Tim Frick:
This updated book explores how designers can create more sustainable products and solutions, focusing on ethical design.
“The Creative’s Guide to Starting a Business” by Harriet Kelsall:
A step-by-step guide for creative professionals who want to start their own business, with a particular focus on pricing and marketing.
“Rethink: The Way You Live” by Laura van der Meer:
A book about integrating sustainability into business models and design practices, offering a fresh perspective on responsible design.
Templates:
Envato Elements 2024 Updates:
A significant update to their template library with templates for websites, presentations, and social media content tailored for sustainable businesses and creative agencies.
Creative Market:
New fonts, website themes, and stock photos have been added, particularly focusing on minimalist and sustainable design trends.
Trello for Creative Agencies:
New customizable templates for agencies to streamline project management and team collaboration, with more design-specific tools.
Templates
& wallpaper
Resources
Here are a couple of templates to use for your creative and planning needs. Feel free to save via screenshot, and print out when ready to use. We update our templates per season. If interested in any customized templates, book a consultation with us.
Wallpapers and templates will be available in our store. To access templates you will need to provide your email at time of purchase. A link will be emailed to you, with the designs attached. From there, you will be able to edit fonts and colors as desired.
We believe in curating a unique approach to designing with every client, no matter the creative request. Every experience is hands on, and inclusive!
Templates
& wallpaper
For all small businesses looking to enhance their visual identity, social media management, and need assistance in visual direction.
prkim@snobcore.com
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contact@snobcore.com
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